This is another of those commercials that many people will think is cool and I think is pretentious and a waste of money. What this says to me is, "I don't like doing commercials. I want to be a film director. But that may never happen. So maybe I can talk the client into paying for one of my little mini-films. I'll do the one about the wedding in the desert. Nobody will know what it means and they'll think it's really profound. I guess I'll have to mention the product. Damn it."