Tasteless.

Joan Rivers is an entertainer, and generally a vulgar one at that, so I will not fault her for this tasteless commercial. But I will fault the Dodge Dealers. They should appreciate that Alzheimer jokes are not funny.  "If I could just remember where I live." is not an amusing line when you consider how many lives the disease destroys every year.  It constantly amazes me how many ad agencies are completely lacking in any kind of common sense.