Tuesday, March 18, 2014

Soon to be an 8-minute sitcom?

I appreciate that in order to provide TV programming some commercials are necessary. Some. But the amount of commercials these days is excessive. It's more like in order to have commercials some programming is necessary. The number of ads that are run have nothing to do with economic necessity, but with greed, pure and simple. Advertisers recognized early on that the American consumer is more tolerant of commercials than almost anything else. So they have decided to see just how many interruptions than can get away with. Which means that even though we now pay high prices to have cable, we—suckers that we are— are still being deluged with dozens of commercials during each half hour program. Tonight the locally syndicated show The Big Bang Theory, which only has a half hour spot, featured 18 commercials. I'm sure the station could have run have as many and still made a big profit, but as long as no one complains why not make them watch twice as many?

No comments:

Post a Comment