Sunday, March 9, 2014


I like everything about this commercial, except for the vignette of the man carrying the dog on his shoulders.  I don't think you should include a visual that suggests a story if the story isn't clear. And
this one isn't. Is the dog sick? Is he dead? There's not way of knowing, so it completely interruptive of all the other positive visuals. Other than than, a very positive commercial, notably the yoga scene.

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