I admit it. I don't understand the new Planters' commercials at all. I find them illogical, idiotic ramblings that have absolutely no relation to the product. But that seems to be a trend today as there are fewer and fewer art directors and copywriters who have any wit, whimsy or intelligence. Sadly the sponsors are just as idiotic and quick to buy anything that they think is "cool" when it's really brainless.