Men do it, too.

It's no surprise that so many TV advertisers feature yoga in their promotions. After all it is a symbol of peace, harmony, good health, control and bodily self awareness. It's practiced all around the world and has been for centuries. But what is a surprise is the narrow thinking of almost all advertisers since for some inexplicable and illogical reason they almost always show it as an occupation for women. Why? There is nothing feminine about yoga. Yet almost every commercial, whether for a cereal, vitamins, health care plans, or some other fitness-related product, they show a woman, never a man practicing this ancient discipline. Yoga is a time-honored and admirable exercise regiment for both men and women. If you're an advertiser who wants something that only women do, why not use a pole dancer?