Saturday, November 30, 2013

Real bears kill people.


I'm amazed at the number of advertisers who think being chased by a bear is funny. Sears, for instance, apparently thinks that this guy running away from a bear is hilarious. How funny is it if the bear catches the man? Well, with a single blow of his powerful clawed paw, he could knock off the man's head. That's funny isn't it, a head in the lying in the snow?  A few more hits and the man's guts are splattered all over the pine trees? Then the idea of the persons he was calling to coming out and seeing his body parts and blood all over the landscape makes this a very amusing commercial. Finally, to make this ad just as cute as can be the man is making angels in the snow while his new best friend looks on. That fantasy should prove very helpful when you're out in a real forest. Sometimes I think ad agencies have the brainpower and common sense of 10 year olds.

Note: In this same vein are the funny burglar spots, you know those madcap thieves that are just so funny when they break into someone's home. True thieves often murder the persons who catch them in the act, but let's not spoil the fun of these commercials.

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