Friday, December 12, 2014


This is one of those commercials I always feel ambivalent about. The spot itself is done very well. But the concept is such an overused cliche. There is a sale, and everyone, but everyone is abandoning their jobs and responsibilities to get to that sale. All these spots usually end with someone running down the street or running towards a store. I remember one I saw, with so many more to follow. It was for the Merv Griffin show, which shows you how old this chestnut is. I always wonder if the copywriter and art director are young enough to believe that they have come up with something new.

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