Tuesday, December 23, 2014

Euphoria in name only.


I know. I know. These commercials for perfume are supposed to be sexy, provocative and aspirational. But I can't help it, I find them hysterically comical. They are so fake, so over the top, so the opposite of sophisticated. There is nothing to see in the faces of these vapid models. There is no reality in their sighs and pseudo caresses. Show me the face and lush sensuality of young Simone Signoret. Give me a contempory hero with the unexpected sex appeal of Jean Paul Belmondo. These commercials reek of
two young models putting in an hour with the cameraman, then heading off to Starbucks.

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