dumb

What a moronic commercial. I find it hard to believe that Smirnoff was willing to spend all the money necessary to produce this incredibly weak concept. Even absurd ideas have to have some basis in logic, which this doesn't. This girl would have to be mentally ill. Is that the ideal Smirnoff customer? I try to imagine what would have happened if I had presented this commercial for this client during my days as an agency copywriter. I think I might have been encouraged to choose another field.