How about making more sense?

This is one of the stupidest posters I've ever seen. That it was created by the Ad Council is mystifying. It obviously is to recruit teachers which Florida needs desperately. But it's written in a way that any teacher would give it a D-Minus. As you can see the headline is, "YOU CAN BE ANYONE. WHY NOT BE SOMEONE?" So far so good. Not great, but good. But this is followed up with a subhead that reads, "Make more. Teach." Make more what? Obviously not money since teachers are famously underpaid. Make more friends? I have no idea what the writer means by "make more." Sadly I can't read the body copy, it's too small. But it essentially says, "You've always been told you can be anything you want. But don't just make a living, make more." Again, meaningless. The last line, though obvious should have been, "Don't just make a living, make a difference." But certainly not, "make more."