Friday, April 18, 2014

How not to sell hotel rooms.


I find this commercial offensive on many levels. That's not even counting that I was tired of William Shatner about 12 campaigns ago. Since Kaley Cuoco (why did she ever take this job) is 29 years old,
it's kind of creepy to have her father following her around. Then the message is if a guy is sleazy, he should be put to death, thus his being thrown out the window. The pool was probably decided at the last minute when the ad agency realized they couldn't actually kill someone. Finally the entire spot is so sick and over the top that the message about Priceline is pretty much lost. A sure sign of a weak agency these days are commercials that depend on violence or persons lying or betraying their family of friends. Or an idea obviously borrowed from another source, in this case Braveheart.

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