Note: Unfortunately I cannot find the poster on the Internet, so I have chosen this stock photo to give you some idea of the spirit of the poster. Exuberant to be sure, but nothing whatever to do with a zoo.
Monday, April 7, 2014
Yeah, this should bring in the crowds.
Note: Unfortunately I cannot find the poster on the Internet, so I have chosen this stock photo to give you some idea of the spirit of the poster. Exuberant to be sure, but nothing whatever to do with a zoo.
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Having once worked for the Zoological Society of Florida (and I don't know if it was ZSF or the county that paid for the poster you describe, I can guarantee you that nobody protested. In fact, quite the opposite. They want to be a "theme park" that can draw people in for more reasons than "just animals." The irony is that Disney, up in Orlando, felt that it had to open a zoo.
ReplyDeleteP.S. When Metrozoo opened its koala exhibit, they launched an ad campaign with the headline "RARE BEAR." As we all know, koalas are marsupials, not bears. I understand that the zookeepers did squawk about that one, but the headline stood.
I wouldn't even be as offended if the visual look anything like a theme part. That is looks like someone's front lawn is what astonishes me.
ReplyDeleteAlas, I fear that today's creative departments completely lack people who would be smart enough to point that out.
ReplyDelete