A good towel spot.

I think this is a very cute and effective commercial, except for one word. The towel fairy says, "Do you really want a towel that can hold a bowling ball." A funny line. But it would have been much more effective, is she had said, "Do you really need a towel that can hold a bowling ball." What was the copywriter thinking when "need" creates a much more effective sales pitch against Bounty.