The only possible name?

I'm sorry, but I find this commercial pretentious and laughable. The name "Black Silk" for an instant coffee is grand enough, but this over-the-top copy line, "It could only be called Black Silk" is truly absurd. I think there are lots of other things it could be called like "Dark Gold," "Ebony Moments," "Deep Gladness," and any number of other ridiculous names. Folger's has a long history of touching commercials and one of advertising's best jingles. Hate to thing they're going to ruin it now with this silly product name.