Saturday, July 6, 2013

Florence, why didn't you say something?

This is an old Polident ad. What I was looking for on YouTube was the most recent broadcast ad, which I couldn't find. But it amazes me that in the many years since this ad ran, nobody told Polident that they had the word everyday used incorrectly. The line should be "Use minty fresh Polident every day." How difficult is it? A store that has low prices every day has everyday low prices. Could it be easier? Yet Polident and dozens of other leading retailers and manufacturers cannot seem to get this simple rule into their heads and continue to make the same mistake year after year.

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