THE WORLD'S MOST EXPENSIVE POSTER.

Boy, is this a perfect example of how one's actions have consequences. A night in Brazil and a drunken  Olympiad thoughtlessly rips a poster down at a gas station. That action and a few other minor acts of vandalism are about to cost Ryan Lochte a fortune. He has lost the lucrative endorsements  of Speedo, Ralph Lauren, Airweave, and Gentle Hair Removal. This means his attack on that poster may have cost him as much as a million dollars, not to mention the $50.00 he spent to pacify the gas station attendant. Now one could say he's not really an arrogant and stupid person as many people claim. On the other hand, he refuses to apologize and constantly repeats the illiterate expression, "I over exaggerated."