Thursday, January 29, 2015

Gotcha!

To a non-sports fan like me, the only thing more annoying than the Super Bowl hype is the hoopla for all the damn commercials. They're commercials! They are costly productions designed to make you buy products. They were not designed to merely delight and amuse you.  They are manipulations, not works of art, not mini movies, not something you should be praising. Having been in advertising, I can appreciate how fortunate these hucksters are to have you kvelling over their latest promotions. But when I see the network news doing a report on the new Super Bowl commercials, and see a program listing showing you all these latest ads (a program interrupted by commercials)  all I can think is, "My god, Americans are gullible."

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