Monday, October 21, 2013

Estate vs. Estate.


HuffPost posts one of the year's nastiest and most unnecessary headlines: 

"The Fifth Estate' Flops With Year's Worst Opening Weekend"

This is the headline for a story in the HuffPost. But I am sure it is echoed in other publications. And it sucks. Because it's incredibly unfair. Just because a film is not successful in its first week does not mean it won't pick up business later. But unfortunately a bad opening has the lazy and ignorant media rushing out with death notices, suggesting that because the film did not reap massive returns it isn't really worth seeing. Thus any chance a good film has of making a sudden turnaround is destroyed by a petty and  pessimistic press. I am sure many a film has had a bad opening and later gone on to being a success. I am also sure this was probably before the fourth estate started publishing box office returns. When I was young movies were judged on how good they were. Nobody cared about box office returns. That came later. I am sure lots of films have bad openings because they're bad films. But not all. The media should absolutely be ashamed of themselves for being so quick to sabotage a product that hundreds of people have put their talents and hopes on.

Note: The Wolverine is just one of many films that had a bad opening and went on to reap millions
despite all the know-nothing critics who predicted failure.


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