Thursday, October 24, 2013

Very inneresting.


I like this commercial for one reason and hate it for another. I like it because it demonstrates how some people feel that damage is amusing until it happens to them. This spot is very well done and the young man's race to his car is amusing. What I hate about this commercial is what I hate about many commercials. The name of the company is Interstate. There is a t in the word. That t is pronounced.
Announcers cost money. They should at least earn it by having correct diction. Sadly this isn't an anomaly. Every commercial for this company mispronounces their name.

Note: Living in Florida, I am amazed at how rarely anyone pronounces the Intracoastal Waterway correctly. Even announcers, who should know better, say "innercoastal" not only is that a pathetic mispronunciation, but it would be a completely different type of waterway.

Note: Another leading company that has no respect for its own name is Enterprise Car Rental, which is
called ennaprize in all its commercials.

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