COPY (WRITER) CATS.

During my 40 years in advertising, I was not aware of much copying of ideas. That's why I am so surprised at the spate of ads today that use the line, "Only pay for what you need." Naturally the most frequent user is Liberty Mutual with its collection of absurd commercials, most recently with Doug and the Emu. I don't get it, but then I didn't get the guy jumping into the river or the goon with giant calves. I'm already bored with this subject.