Saturday, June 19, 2010

Young copywriter. Old expression.


On a new tv commercial for Breyer's ice cream sandwiches, the announcer suggests that when we were children the mere mention of ice cream would throw us into a "tizzy." I question the use of this word, which means a frenzied state of excitement and possibly includes confusion. When I was a child a tizzy was almost like a tantum. It was certainly not something we went into at the mention of always-welcome ice cream. It would be more related to having to eat liver or spinach. So while Breyer's is trying to be very nostalgic, I think they had better research their expressions of the past or at least make sure the copywriter's mother knew what tizzy meant.

1 comment:

  1. Ice cream sandwiches do not encourage tizzies. Rather, they are the bee's knees... or, at the risk of repeating ourselves, the cat's meow.

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