Among the many products they keep reinventing and telling us we were fools to be satisfied with the past models are toothbrushes, shaving creams, shampoos, razors (how many rows of blades are we up to now?) and electric shavers. The newest triple-header from Philllips Norelco is pretentiously called The Architect. Like every electric shaver commercial it shows us a handsome young man happily removing his nearly non-existent beard. But young men have smooth, tight skin, which is rather easy to shave. I would like to see an electric shaver commercial using an older man with deep furrows and those always-hard-to-shave jowls. The commercial closes with a pitch for their pre-shave product. If the shaver is as good as they say, why would you need a pre-shave?
No comments:
Post a Comment