"Capturing the wind and putting it to good use." is just one of the gentle messages in one of the oh-so-gentle G.E. commercials. In this beautifully photographed spot a young boy goes to a hilltop to capture the wind and take it home to his birthday-celebrating grandfather. The wind blows out the candles on the cake as the rustic family looks on with amused wonder. I find this commercial creepy knowing that G.E. is one of the most successful war profiteers and has been from the beginning. In this and other aren't-we-wonderful commercials, G.E presents themselves as very human, very humane, very caring about nature, while every year their weapons of war and toxic chemicals murder and maim people like the boy who caught the wind and his entire loving family.
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