Today far too many commercials give us quick cuts of people all doing the same thing. I guess it's supposed to show us the variety of personalities who are users of the advertisers product. One of the most annoying is Regions Bank. In their commercials we see a variety of people shaking a large cylidrical can (is that redundant?) that says "SAVE." This is a commercial without a concept. They didn't even have enough imagination to have the can feature a logo or at least the bank's colors. Each of these is one of those commercials that when it's over you wonder, "What was that all about?" To make it even worse the sign-off line is about as general and trite as they get, "It's time to expect more." I do expect more from Regions—better commercials in their next campaign.
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