In life families obtain their morning orange juice from the carton in the fridge. In commercials it's always in an elegant pitcher sitting on the table. I am sure some people do pour the carton of juice into a pitcher—after all you like things to be elegant when you're all rushing off to work of school. But I think most of us don't. So why wouldn't purveyors of such products give us situations we can identify with? Just as bad are the commercials showing people at work who just happen to have a super-sized box of Special K or other cereal sitting on their desk.
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