Flavor beyond your wildest dreams.

The new Kraft Mac and Cheese commercials, which pit the kids against parents, are amusing. But they interest me for another reason. They are among the many commercials that attempt to convince us that something tastes far, far better than it actually does. In the Kraft commercials the blindingly yellow budget elbows (spirals, etc.) are so incredibly delicious parents may even betray their children to appropriate their portion. We've all tasted Kraft Dinner. Let's be real. Other such commercials have consumers going into raptures from biting into chewing gum, nibbling on a cracker or drinking a diet soda. Do these unbelievably exaggerated commercials really work? I remember the old days when Kraft featured helpful step-by-step recipes using their products. I guess consumers no longer have an appetite for demonstrations.