Flavor beyond your wildest dreams.

While the new Kraft Mac and Cheese commercials (in which the kids versus the parents are amusing) I find them interesting for a different reason. They're an example of the many commercials that attempt to convince us that something tastes far better than it does. In the Kraft commercials, the blindingly yellow budget food is so delicious parents may even betray their children to steal their portions. We've all had Kraft Mac and Cheese. Let's be real. In many other commercials people are in equal raptures from chewing gum, biting into a cracker, or drinking a diet soda. Do these unbelievable commercials really work that well? I remember the long-ago days when Kraft commercials featured quiet demonstrations of really helpful recipes using their products. I guess commercials like that don't work anymore.