Sunday, June 20, 2010

Cruise ship ads are floundering.


What could be an better vacation than a Caribbean cruise? Or any cruise? Almost everything is included and you get to visit several destinations without having to pack, unpack, pack, unpack. All for a per-diem price that's usually less than a good hotel. Then why are cruise line ads so boring? RCCL promotes "The Nation of Why Not," a totally self-conscious concept that they seem unable to flesh out with any true wit. Carnival has tried several campaigns and keeps promoting their waterslide as a major feature. Don't they realize that there are water parks with far better slides almost everywhere? They also seem to be obsessed with something that is available on any cruise line: white towels twisted to look like cute animals. Yippee! Finally while it's true that a cruise is great for manic, high-energy vacationers, it's just as pleasurable for those who are seeking a relaxing sit-in-the-shade and gaze at the ocean getaway. I haven't seen this latter cruiser shown lately. Guess what? They have money, too.


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