Thursday, June 10, 2010

The Army Marches On


Kudos to the Salvation Army for their moving new commercial. Each of the persons reciting sections of Amazing Grace looks absolutely believeable, whether they're actors or not. I could watch this spot a hundred times and still be moved. The only public service commercial that I found even more gut-wrenching was also for the Salvation Army. Shown during the holiday season, it featured an older female volunteer beside those in need, incongruously ringing the Army's iconic bell in in such sad places as back alleys and on the roof of a flood-swamped home.

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