"Don't be afraid of the dark." is the line to introduce Reese's new dark chocolate candies. As a former copywriter, I know that's the kind of line one dreams about creating. Love, love, love the line, though I still prefer milk chocolate.
I am a retired copywriter. For 40 years I wrote for major agencies and developed some campaigns you would know. Like most writers, I love to give my opinion, and since I am so familiar with advertising this is the area I chose to comment on.
Actually I'm not that cranky. I am as fond
of as many things as I detest. But since most people only hear what one doesn't like, I might as well go with cranky.For my other blog idleideasfactory I am putting out there things I have written and ideas for books, screenplays, stage plays, and even products that I will not have time in life to follow through on. If
anyone can profit from them, be my guest.
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