The commercial I love is for Sears Optical in which the woman who is ready for bed inadvertently welcomes a raccoon into her house rather than her, we assume, plump lookalike cat. The funny part is not just what we see, but what we can imagine happening later when she realizes her error. In another commercial in this campaign a man puts dog food on the barbecue rather than charcoal. While it's mildy amusing, it's spoiled by the distraction of two kids wrestling in the background. Why did they feel that was needed? The campaign I find irritating is for Swiffer Duster Extender. Personifying such items as mops and feather dusters doesn't work for me and using the song "Who's that Lady?" doesn't add a thing.
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