Wednesday, June 30, 2010

Okay, they're not gay commercials, still....


There are almost no gay commercials on American television, although I think there was one for IKEA a while back. However, there are several commercials that might cause one to wonder if there is a hidden message. I'll comment on two. In one our friend Flo for Progressive is talking with two young men. It seems one sold his watch to the other. They seem very close. When she convinces them of the savings one receives with Progressive, it becomes clear the "friend" is not planning to sell the watch back. Despite Flo calling this "cold" it seems like that watch might end up on the same night table. The other spot is a bit subtler and more suggestive. It is for Restasis, a tear-producing medication. The attractive blonde patient and the attractive brunette ophthalmolist seem to have more than casual eye contact and are especially pleased that they both will be using Restasis twice a day, possibly in their new home together. All right, the theme may not be there, but it could be.

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