Does Romney know about this?

Poor Staples. It seems they've put a ton of money and all kinds of costly talented into their new campaign, "What the L". Only thing is that it's kind of stupid idea, especially since the L, other than being a letter in their name has no actual meaning. (Actually what is that lop-eared L supposed to be?) So I guess they're hoping that like "Where's the Beef?" people will start saying "What the L?" which is very unlikely.Now that they've come up with this dopey idea, they have to make it work. How do they plan on doing that? "What the L's on sale today?" "Where the L is the best price on computers? " Nah, it's already boring and it hasn't even started yet. I can't even download one of the new commercials from YouTube. Why the L not?