Thursday, January 23, 2014

Climb that logo!

One of the saddest things about television today is how little respect creators have for their own work. Obviously on commercial stations they have to accede to the placement of ads in order to get their shows on their air. But why do they agree to have so many visual distractions during their shows? While you're watching a drama or comedy there will be any number of commercials taking place on the screen at the same time: animations, streamers, logos, messages, mostly promos for other shows.  This says to me, "What you're watching is not important. Don't give it your full attention." I find this very strange. I tried watching a new series called Klondike the other night. It was very well done and had some beautiful scenery, a show I would probably watch regularly. However, during the entire presentation there was a legend that took up almost a quarter of the screen promoting the next episode of this new series. I couldn't continue watching. Aren't the creators of Klondike proud of their work? If so, why would they allow so much of it to be obscured by an annoying and interrupting visual? And why are we Americans so sheepish?  We allow advertisers to do whatever they want with us and never complain, even though we spend a lot of money to watched television.  Or maybe I'm the rare person that likes to watch a program in which the action takes up the entire screen: no ads, no logos, no anything else.

Note: The scene above would an exciting moment from the new series Klondike, except instead of climbing that icy cold, blindingly white, deep-snow mountain, these intrepid prospectors would be climbing a collection of large warm, golden words encouraging you to watch another episode of the series because apparently the creators are not all that proud of this one.

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