SONGS NOT WORTH SINGING.

What does the irritating song for Infiniti automobiles have to do with purchasing a car.  "I'm falling off a mountain..." doesn't put me in a buying mood. But then that's true for so many products today whose commercials include totally inappropriate songs. Having been in advertising for more than forty years I can easily see some dippy copywriter and spacey art director convincing a gullible client that the song they like is cool and ideal for the product when it isn't. At least when I did a commercial with an equally talented art director, we made sure the song fit the product like "Ain't we got fun?" for the Carnival Fun Ships.