While someone on the Internet faulted this commercial for making the black man smart and the white man dumb, I don't see it that way at all. I do see this as a dumb commercial all around. I can't imagine why they had this doofus acting like such an idiot, especially at the end when he is on the phone like a teenage girl, or at least the cliche pose of the teenage girl. I guess the use of the color orange is supposed to serve some kind of subliminal purpose. It doesn't. This whole commercial-except for the black man-reeks of idiocy. Shame on this agency and its creative team.
Monday, December 9, 2013
While someone on the Internet faulted this commercial for making the black man smart and the white man dumb, I don't see it that way at all. I do see this as a dumb commercial all around. I can't imagine why they had this doofus acting like such an idiot, especially at the end when he is on the phone like a teenage girl, or at least the cliche pose of the teenage girl. I guess the use of the color orange is supposed to serve some kind of subliminal purpose. It doesn't. This whole commercial-except for the black man-reeks of idiocy. Shame on this agency and its creative team.
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