Not so Noble.

While Barnes and Noble has never been an economy-priced bookstore, I was disappointed recently to catch them in a scam. It happened in the audio-video department of their Prudential Mall store in Boston (shown above).  Near the entrance of the department they had a display of DVDs at supposedly major discounts. Since many of them were British series, I was intrigued. I was particularly interested in purchasing their Midsomer Murders series, which I had seen in the regularly priced display for $39.99 for each collection of four episodes. So naturally I was surprised to see a four-episode DVD in the sale section with a "50%-off" label listing the regular price as $54.99. Obviously a faked price designed to give them a bigger profit from someone believing they were getting it for half price. When I complained at Customer Service, I got no response. Oh, well, does it really matter? I hear this chain is likely to be out of business by the end of 2014.