Lovely, but a loser.

If I had to choose the most frequent cliche in advertising, this would be it. This pose and the ten thousand versions of it. During my forty-five years in advertising I have seen this visual used endlessly by hundreds of unimaginative art directors, many by art directors I worked with.. We get it. A beautiful young woman sitting on the beach with her legs spread. A typical male fantasy, but an advertising yawn. It's been used by resorts, suntan lotion, and countless products for which it doesn't even apply. My second most common cliche? Any commercial that uses the line: "Not alll (fill in the blank) are created equal."