"While knowing what we serve is important, knowing who we serve matters even more."
That's the Publix Supermarket tag line. I've mentioned it before, but it's so illogical I just had to bring it up again. What could they be thinking? I guess this is one of those lines that when you say it, it sounds meaningful; but if you think about it, not so much.
How could who you serve be more important than what you serve? What you serve has to be fresh, clean, inspected, sanitary, ecoli-free, fairly priced and well-packaged. Who you serve can be dirty, loud, obnoxious, and guilty of any number of criminal acts as long as they are not robbing the store. So what you serve is very important; who you serve is irrelevant. I think the creatives for Publix should have stayed with those insipid Hallmark card commercials with their sickening sentimentality and just the right ehtnical mix to make everyone feel important.
Sounds like an awkward, hard-to-rattle-off and convoluted version of Lockheed Martin's slogan, "We never forget who we're working for." What happened to "Where shopping is a pleasure"? Someone here in Northern Virginia effortlessly repeated that to me when he saw my reusable Publix shopping bag. There's no reason to fix what ain't broke.
ReplyDeleteAgree. I think they still use that, too.
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