Friday, August 26, 2011

A really cheesy commmercial.

There must be people who think this commercial is clever and amusing. There must be. I think it's really creepy, subcreative and illogical. For starters they cheaped out on casting. Obviously they didn't want to pay for the kids that she is calling from upstairs. If they had shown up and been wide-eyed at the intrusion of this leather-aproned madnman, the commercial might have worked. Nah. Then the prop man is pretty weak since the alleged drive-thru speaker looks like a shoe box painted grey. And couldn't they find a better visual than gluing the Velveeta to the frying pan? And wouldn't she have her own frying pan? If the blacksmith is supposed to be sexy (after all he is alone with her in the kitchen) another fail. He looks like an unwashed serial killer. And while the female talent is amusing, she is not particularly hilarious. Most interesting, doesn't the copywriter know the definition of smite? Smite means to strike hard, not pour, as in cheese sauce, so I really don't understand how the creatives got so hung up on this wildly inaccurate word. This is another Kraft product. I found their Oreo commercial using a variation of "Shut the fuck up" weird. Add this as a another peculiar way to present a product.

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