There must have been a better line.

This commercial is fine (although I am a bit weary of limbo sets). And so are the many other Chase commercials. I do, however, question the logic of some of their billboards, which I cannot find on the internet. One suggests that $100 shouldn't cost $103.00. As a friend pointed out, it doesn't. If a competing bank charges you $3.00 to withdraw $100.00 from your account, it costs you $3.00 not a $103.00 as Chase suggests trying to be witty. I do fault Chase the same way I fault many other advertisers, for having chosen a really stupid and illogical theme line. I think "Chase what matters" makes no sense at all. You're not chasing anything. You could say with some sense of reason "choose what matters" or "pursue what matters" but not chase—even if that is your name. Duh.