"Final destination" play set.

I'm guessing this SPDR commercial is supposed to be charming and sweet. Dad is obviously not mechanically inclined and therefore cannot put the Jungle Jim together correctly. Therefore he has to use duct tape and other tricks and the result is comical. But once again, doesn't the creative team have any interest in logic and reality. Cute as this is, those children are very like to be killed or maimed if they use this deadly, jerry-built play set. Therefore the lighthearted music and cute-as-can-be dad and kids all add up to kind of a creepy commercial. Doesn't anybody question these things?