Friday, August 12, 2011

With friends like these....

I find this a repulsive and disturbing commercial. It was idiots like this couple who thought it was funny to videotape a fellow Rutgers student having gay sex, and then broadcasting it on the internet. You will recall, the humiliated young man, Tyler Clementi, age 18, killed himself by leaping from the George Washington Bridge. What is it about some people that they are highly amused by making their supposed friends look ridiculous? Are they such nitwits? Are their lives so empty? Have they not reached any level of maturity? I can't speak for others, but if I had friends that videotaped me in order to place it on the internet to make me the object of ridicule, I would drop those unworthy friends immediately. Obviously A T & T thinks making fun of your friends is charming and amusing and a good selling point. This is another example of supposedly intelligent companies hiring really stupid people to create commercials that appeal to other really stupid people.

Note: The two criminals in the Clementi Case were Molly Wei and Dharun Ravi, two young people just like those shown in this commercial—a commercial designed to remind potential A T & T customers that they, too, can expose their friends to public ridicule either for looking dopey sleeping or maybe something far more devastating.

Note: Since posting this, I have seen other questionable A T & T commercials, including one where the parents are debating which of their two children they love the most—in front of the children—and then choosing. Tell me that's not weird.

2 comments:

  1. Ugh, totally creepy. I used to have AT&T for my cell phone service, but then switched to Verizon. I was feeling kind of guilty about having Verizon because their workers are striking, but now that I've seen this spot I don't feel so bad that I dumped AT&T.

    My question is, isn't anybody in the creative meetings smart enough to raise the Tyler Clementi issue when this spot's concept is discussed? Wait, I know the answer: No.

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  2. No. Having been in the business, I am sure the creative team are smart-ass cynics and the clients are dodos. They don't care if it's creative, or intelligent, the only word they know is "cool."

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