Wednesday, August 31, 2011

Commercial malfunction.

The premise of this Geico commercial is idiotic: "Robots work for free".Why would a copywriter even posit that absurd statement? Robots cost thousands if not millions of dollars to purchase and maintain. I could be wrong, but I suspect that when a robot breaks down, it takes a fortune to get it working again. I'm all for creative ideas. But I hate concepts that are based on a completely false premise. It may be amusing to see robots reading to and caring for children, but it's completely without any kind of reason. Geico usually does very solid commercials. This one is faulty.

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