Wednesday, August 31, 2011
Ask Me About My Tempur-Pedic (Commercial)
This commercial is fine and completely convincing. My only real objection is that it uses the terrible cliche of having on talent after another deliver the message. But, still, I wish I had one of these beds. I'm sure it's every bit as comfortable as they say. But there is one aspect of this commercial that has always troubled me. It's one of the last male promoters. He says "Ask me how someone who's never had an ache or pain is in love with this bed." My problem is if he's never had an ache or pain, why is he so certain that it's attributable to the bed? Why doesn't he just attribute it to good health or posture or vitamins? It's the only questionable part of this otherwise convincing commercial.
"Final destination" play set.
I'm guessing this SPDR commercial is supposed to be charming and sweet. Dad is obviously not mechanically inclined and therefore cannot put the Jungle Jim together correctly. Therefore he has to use duct tape and other tricks and the result is comical. But once again, doesn't the creative team have any interest in logic and reality. Cute as this is, those children are very like to be killed or maimed if they use this deadly, jerry-built play set. Therefore the lighthearted music and cute-as-can-be dad and kids all add up to kind of a creepy commercial. Doesn't anybody question these things?
Commercial malfunction.
The premise of this Geico commercial is idiotic: "Robots work for free".Why would a copywriter even posit that absurd statement? Robots cost thousands if not millions of dollars to purchase and maintain. I could be wrong, but I suspect that when a robot breaks down, it takes a fortune to get it working again. I'm all for creative ideas. But I hate concepts that are based on a completely false premise. It may be amusing to see robots reading to and caring for children, but it's completely without any kind of reason. Geico usually does very solid commercials. This one is faulty.
Exxon's elixir salesman.
Below is another shameless scam commercial to makes us feel all warm and fuzzy about turning over our country to greedy zillionaires. In his one we have a sweet, friendly con who could be Karl Malden's son. To hear him tell it, fracking is the best thing to happen since sliced bread and the safest. Of course we won't be left with desolate landscapes, brackish water, surprisingly high cancer rates, lower real estate values and far less scenic scenery. I love that they show us verdant forests; small towns with red, white, and blue bunting; the welcoming lighting of a cozy white home; and the subliminal masterpiece the "OPEN" sign suggesting raping the land is great for the economy. While it may appear that geologist Erik Oswald is merely a spokesperson for ExxonMobil, he is actually a highly-paid executive. In fact, there is an international petition going around asking him to reconsider his career choice. As a geologist he should love the earth and care for it. Instead he leads the charge for fracking. For those who don't know the term, fracking is when chemicals are forced into the ground to get the gas released from the layers of earth. This always results in terrible pollution of the drinking water forever. So, obviously anything Oswald says on these commercials is just a gaseous iie.
Tuesday, August 30, 2011
You're kidding. This won an award!
I'm kind of surprised to find out that this is an award-winning commercial. I detest it. A, I don't understand it. And B., even if I did I would still find it obnoxious for it's "aren't seniors adorable?" attitude and the sense that driving is only exciting if you rev the engine and race off on your date which is, of course, only for young people. I don't know why the young man becomes instantly old. I don't know why the couple become instantly young. I don't know why the woman's son becomes the girl's father. And, frankly, I don't care. They can shower this spot with awards and I will still think it's vague and pretentious. Not only that, I really find it annoying that Chevy with their slogan "Chevy runs deep" has basically stolen the decades old slogan for Dan River linens, "Dan River runs deep." It makes sense that a river runs deep not a car. If you like this spot and know how to leave a response, please tell me what it means.
Monday, August 29, 2011
An Eve of destruction.
This actress is Brooke Alexander and she should be ashamed of herself. She is Energy Tomorrow's (the fuel industry) version of Tokyo Rose or Axis Sally, a traitor to the environment, a shill to convince us that it's to our benefit to rape the landscape, steal the nation's minerals, and—with increased fracking—do irreparable damage to the environment all for the sake of big industry profits. These slyly concocted and highly deceitful messages are designed to make us take Energy Tomorrow's (an obscenely misleading name) side in prolonging the widespread use of carbon fuels. They want us to feel it's good for the country, good for employment figures, good for everyone. Their strategy is to prolong the widespread use of carbon fuels while the truth is that if we care about out future, we should halt all CO2 emissions now. But since the flow of carbon fuels is so highly profitable to those who plunder the landscape (and few others) they'd like to continue to roll in money, blow up mountains, and steal America's natural resources. Unfortunately they need our naive cooperation and agreement. Enter the industry whore: Ms. Alexander, elegant, slender, soigne, smiling, charming and deadly as a viper.
Danger! Madwoman on the loose.

This show is just too #$$@##$$$# crude.

Saturday, August 27, 2011
There must have been a better line.
This commercial is fine (although I am a bit weary of limbo sets). And so are the many other Chase commercials. I do, however, question the logic of some of their billboards, which I cannot find on the internet. One suggests that $100 shouldn't cost $103.00. As a friend pointed out, it doesn't. If a competing bank charges you $3.00 to withdraw $100.00 from your account, it costs you $3.00 not a $103.00 as Chase suggests trying to be witty. I do fault Chase the same way I fault many other advertisers, for having chosen a really stupid and illogical theme line. I think "Chase what matters" makes no sense at all. You're not chasing anything. You could say with some sense of reason "choose what matters" or "pursue what matters" but not chase—even if that is your name. Duh.
Play day!

Friday, August 26, 2011
A really cheesy commmercial.
There must be people who think this commercial is clever and amusing. There must be. I think it's really creepy, subcreative and illogical. For starters they cheaped out on casting. Obviously they didn't want to pay for the kids that she is calling from upstairs. If they had shown up and been wide-eyed at the intrusion of this leather-aproned madnman, the commercial might have worked. Nah. Then the prop man is pretty weak since the alleged drive-thru speaker looks like a shoe box painted grey. And couldn't they find a better visual than gluing the Velveeta to the frying pan? And wouldn't she have her own frying pan? If the blacksmith is supposed to be sexy (after all he is alone with her in the kitchen) another fail. He looks like an unwashed serial killer. And while the female talent is amusing, she is not particularly hilarious. Most interesting, doesn't the copywriter know the definition of smite? Smite means to strike hard, not pour, as in cheese sauce, so I really don't understand how the creatives got so hung up on this wildly inaccurate word. This is another Kraft product. I found their Oreo commercial using a variation of "Shut the fuck up" weird. Add this as a another peculiar way to present a product.
Wednesday, August 24, 2011
Whoa. It's a calcium supplement.
I have the greatest respect for women. I think women can do almost anything a man can and can do incredible things that a man can't. I think women should get equal pay for equal work. I think women, and only women, should be in charge of their own reproductive decisions. I think women are great. But I do not think they move the world. This seems to be the premise put forth by Caltrate in a well-done campaign designed to flatter every female. Of course while doing their many creative and inspiring commercials they never actually explain why women move the world as opposed to men who I guess just sit there watching. I'm sure if I confronted them, they would give me some explanation about how it's just a matter of semantics and, of course, men move the world, too. But that's not what these commercials say. This clearly states that women move the world and show us women running (lots of running) teaching, surfing, hiking, and filling important positions like being a construction foreperson or firefighter. All admirable roles but not exactly earth-moving. I find it very disingenuous when any company tries to relate the accomplishments of anyone with their product. Is the subliminal message that you, as a woman, will be a greater achiever if you remember to take your Caltrate. It's not a miracle drug. It's a calcium supplement. And "Women Move the World" is an ass-kissing slogan and campaign designed to sell more Caltrate and I find it pandering. So pandering, in fact, that I would wager it was dreamed up by some man.
Tuesday, August 23, 2011
Double Dippy.
This commercial gives me the cheaps (a feeling of embarrassment for others) every time I see it. Am I supposed to know who the McCann Twins are? I know they're less than brilliant actors. And one can be pretty sure they're both bachelors. Maybe I'm bothered because they are presented as being aged Luddites like me. Or is it just the fakiness of the spot that rubs me the wrong way? Or the fact that Consumer Cellular is designed for old fools isn't revealed until the end with the AARP plug? Maybe it's none of that. It could just be the sickeningly cute, "Hello handsome" "Hello ugly" open and close.
America's worst bank.
I find this commercial, despite its many attractive young people, vomitous. First because it uses that super-tired cliche of having a chain of actors read a single glob of insipid copy. I would guess one out of ten commercials uses this creativeless device. But the most irritating thing is that it's for Bank of America, a financial giant that has used its huge and filthy feet to stomp on the hopes of helpless home owners nationwide. It has viciously and greedily issued foreclosures, shown no empathy or patience to the mortgagees, and even been caught foreclosing on homes to which it had no claim. It has proven itself not only to be heartless but criminal, which is why it is involved in so many lawsuits. Of course they're still rolling in money, much of it ill-gained, so expect to see all kinds of feel-good commercials from this scummy bank, many of them paid for by whatever profits they managed to get by tossing families into the street.
Note: My headline isn't just my opinion. If you search "America worst bank" on Google, I'm pretty sure you'll come up with Bankof America.
Note: My headline isn't just my opinion. If you search "America worst bank" on Google, I'm pretty sure you'll come up with Bankof America.
Monday, August 22, 2011
Safety last.
My feeling is that even when a commercial is totally absurd, it should have some logic to it. This is especially true when you've created a scenario involving what appears to be a real situation. Take this commercial. Very clever that a driver is so enamored of the new Audi's that he leaves his vehicle and climbs aboard the carrier. Not surprisingly others are doing the same. But a logic freak like me can't focus on the situation because I'm picturing all those unmanned cars careening down the highway, causing deadly accidents, crashing into the guard rails. How could this problem have been solved? I have no idea. But it bothers me. And I'm sure most viewers never gave it another thought.
Sunday, August 21, 2011
The worst ad tag line.

"While knowing what we serve is important, knowing who we serve matters even more."
That's the Publix Supermarket tag line. I've mentioned it before, but it's so illogical I just had to bring it up again. What could they be thinking? I guess this is one of those lines that when you say it, it sounds meaningful; but if you think about it, not so much.
How could who you serve be more important than what you serve? What you serve has to be fresh, clean, inspected, sanitary, ecoli-free, fairly priced and well-packaged. Who you serve can be dirty, loud, obnoxious, and guilty of any number of criminal acts as long as they are not robbing the store. So what you serve is very important; who you serve is irrelevant. I think the creatives for Publix should have stayed with those insipid Hallmark card commercials with their sickening sentimentality and just the right ehtnical mix to make everyone feel important.
Have you given murder a shot?

Saturday, August 20, 2011
Such a proud legacy.

Stupid things we do and think.

Thursday, August 18, 2011
Who are their wives?

Note: I am not such a chauvinist that I don't appreciate that there are women Republicans in Congress, too. Generally they are humorous, frigid. vain soigne bigots who range in appearance from very attractive to downright homely. I don't wonder as much about their spouses because I assume that any man married to any of these heartless woman is a pussy-whipped masochist.
Wednesday, August 17, 2011

Tuesday, August 16, 2011
Geico out of tune.
For starters, I don't know why Geico has so many different ad campaigns.I mean we've always had the gecko commercials, which are generally good, though some are iffy. And we've been though the caveman campaign, which I like a lot. The commercials with the spokesman posing questions is still amusing, notably the hysterically funny pig crying wee, wee, wee all the way home. In short, we've been through many campaigns, many running concurrently. But now I can't figure out where this very weak commercial fits in, but I think it's one of their worst. Not only don't I get it, but being a Gilbert & Sullivan fan, I don't like it at all since it makes G & S and this famous song look boring, which they are not. In addition, Gilbert & Sullivan are not musicals; they're operettas.
Dumb and just as dumb.


Monday, August 15, 2011
Great news! Another tragedy.

Saturday, August 13, 2011
Captured on camera: a Minnesota Loon.

Note: Today, August 14, David Gregory tried in vain to get Bachmann to answer questions about her religion, her intolerance of gays, her obedience to her husband. The woman is so obviously a bigot and airhead, it is is frightening to think that she could have gotten this far. It will be fascinating to see how far she does and just exactly what will trip her up in the end. Surprisingly she had never addressed the many suggestions that her husband is a closeted gay, including Conan O'Brien's comment this week, in referring to the Newsweek "Queen of Rage" cover, that there is only one raging queen in that family.
Prilosec Commercial
This is one of those commercials that I feel sorry for. There's nothing wrong with the concept. Some people do feel as if their stomach is on fire. It does a good job of reminding you that Prilosec is good for the whole day. The actor is fine. The special effects are fine. But this is a commercial you only want to see once and never again. Every time it's on, I find it so irritating I have to change the channel. Sorry, Prilosec.
Dirt Devil-The Exorcist
Every now and then you see a commercial that really impresses you: for its concept, it's direction, its casting, its execution. There's really not much to say since the spot always speaks for itself, or, in this case, screams. Brilliant!
Note: I have an uneasy feeling that I have written about this commercial in the past. But it's such a pain to go back and search that I am hoping I'm wrong, and nobody else will point out my repetition, if it exists.
Note: I have an uneasy feeling that I have written about this commercial in the past. But it's such a pain to go back and search that I am hoping I'm wrong, and nobody else will point out my repetition, if it exists.
Why the GOP should GO Gay.



Bus stop?

Note: I don't think any visitors to this blog can easily make out the sign on the side of the bus: It reads:
YOU DON'T HAVE TO BELIEVE IN GOD TO BE A MORAL AND ETHICAL PERSON.
Yeah, and your point is?
I don't know much about cars, but this Dodge commercial seems dopey to me. It presents a premise that isn't necessarily true: that new American cars don't offer performance. Then it relates it to a dilapidated raceway, which seems irrelevant to me since I don't know many people who spend any time circling a race track in their BMW, Lexus or Ford. Actually I didn't even know they still made Dodges, much less than they still offer the performance power of l956 cars on a Tennessee oval. (Or am I totally confused by the nostalgia apsects of this spot.) Oh, well. The only thing I like about this commercial is it reminded me of how much I liked the Durango Kid westerns when I was a child.
Friday, August 12, 2011
With friends like these....
I find this a repulsive and disturbing commercial. It was idiots like this couple who thought it was funny to videotape a fellow Rutgers student having gay sex, and then broadcasting it on the internet. You will recall, the humiliated young man, Tyler Clementi, age 18, killed himself by leaping from the George Washington Bridge. What is it about some people that they are highly amused by making their supposed friends look ridiculous? Are they such nitwits? Are their lives so empty? Have they not reached any level of maturity? I can't speak for others, but if I had friends that videotaped me in order to place it on the internet to make me the object of ridicule, I would drop those unworthy friends immediately. Obviously A T & T thinks making fun of your friends is charming and amusing and a good selling point. This is another example of supposedly intelligent companies hiring really stupid people to create commercials that appeal to other really stupid people.
Note: The two criminals in the Clementi Case were Molly Wei and Dharun Ravi, two young people just like those shown in this commercial—a commercial designed to remind potential A T & T customers that they, too, can expose their friends to public ridicule either for looking dopey sleeping or maybe something far more devastating.
Note: Since posting this, I have seen other questionable A T & T commercials, including one where the parents are debating which of their two children they love the most—in front of the children—and then choosing. Tell me that's not weird.
Note: The two criminals in the Clementi Case were Molly Wei and Dharun Ravi, two young people just like those shown in this commercial—a commercial designed to remind potential A T & T customers that they, too, can expose their friends to public ridicule either for looking dopey sleeping or maybe something far more devastating.
Note: Since posting this, I have seen other questionable A T & T commercials, including one where the parents are debating which of their two children they love the most—in front of the children—and then choosing. Tell me that's not weird.
Thursday, August 11, 2011

Wednesday, August 10, 2011
Meet the Passages Malibu Staff: Pax Prentiss
If any commercials reek of scam, it's those for Passages. This guy with the odd name of Pax is obviously addicted to hair gel. Shouldn't he have been cured? Oddly enough he can't even pronounce cure (he says, "cewr") This is not, by the way, the commercial I wanted to include. I couldn't find the one I wanted on YouTube. In it, the announcer says, "This is not a 12-step program. This works." I find this statement incredibly offensive considering all the people who have been helped by AA's 12-step program. Who are these slick rehab upstarts to smear such a respected worldwide institution? If Passages is so interested in helping addicts, why did they have to located on some of America's most costly real estate? Why? Because they're more interested in wealth, prestige and dealing with the famous that rescuing users from their addictions. Could this be legit? Possibly. But this guy seems more like a greasy grifter than a goodhearted guru.
Sunday, August 7, 2011

Saturday, August 6, 2011
Yuck!
Commercials like this amaze me. It's for something comestible. Miracle Whip. Therefore you would think the advertiser would create a commercial that has taste appeal. But instead they give us something incredibly disgusting. I am sure this hirsute man is attractive to someone, but certainly not to me. And even if he were, I don't want to think about what's inside his mouth or what's in anyone's mouth while they are eating. I don't want to think about a person's tongue, salivary glands and teeth reacting to mayonnaise, bacon, tomatoes, lettuce, bread or anything else. What am I missing here? Does t his commercial make someone want to run out and buy Miracle Whip? I can't recall a more repulsive commercial. Hard to believe it's for one of the best-selling mayonnaise brands, or at least the mayonnaise that was a best seller before consumers begin equating it with the revolting inside of this man's mouth. I've been meaning to try Duke's Mayonnaise after seeing their very appetizing commercials. I can't think of a better time to do it.
Friday, August 5, 2011
Sorry, Diane. It's not just you.

"Good news. More bad news."

Monday, August 1, 2011
Just a small complaint, Charlie.

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