Wow man, that's deep.

While there is nothing wrong with this well-meaning Purina ad, it annoys me that they cite the obvious as if it were a new concept. "We believe that nature is inspiring." No kidding. What a novel idea. This is just one of many commercials for a variety of products in which the copy lines are insipid cliches presented as world-shaking philosophies. I was even asked to write lyrics to a song with the laughable title, "I Believe that Children are Our Future." Duh. And though I can't recall the advertiser, the line on a bus stand poster I've seen in Miami reads, "We believe that every story has a beginning." Talk about an awesome revelation!