"The best part of waking up..."

This commercial for 5-Hour Energy Drink suggests that their product is a good replacement for morning coffee. It, in fact, suggests that the main reason to have coffee in the morning is for quick energy. Ridiculous. To coffee lovers, like me, it's the warmth, the smell, the taste, the sheer joy of a cup of morning coffee. I don't think the pick-me-up value of a cold shot of chemical mix is a great substitute. But there are a lots of commercials like this which try to equate one thing with something far superior. The tiny container of flavored yogurt that's supposedly an ideal substitute for a slice of cheesecake. The lo-cal, chemically loaded TV dinner that thinks it's as satisfying as a full-course, multi-calorie meal. Close relatives include the high-sodium vegetable drink that's every bit as healthful as eating actual vegetables and the salad dressing that makes kids who abhor vegetables adore vegetables. Let's face it Madison Avenue thinks we're stupid. And quite often, they're right.