The even vaster wasteland.

Tonight while watching television, I realized that commercials have never been worse. I suspect that today's herd of untalented art directors and copywriters are the very characters you see in today's commercials: juvenile, sex-starved, socially inept, ill-educated young boors. Like the nerd in this commercial for Doritos, teasing a dog running toward him by waving a bag of chips at the hungry dog through a plate-glass window while his ditzy girlfriend casually looks on. The dog knocks over the window. What a concept. Are Doritos now a pet snack? Of course female-bashing is also big in commercials today. A good example is the cell phone company showing us its product's features through the use of a neurotic young woman (a la Fatal Attraction) stalking her boyfriend. Just two of the endlessly mean-spirited, smart-ass, no-thinking commercials that deluge us every night. It used to be only the beer commercials showed us moronic males. Now they are being seen for every kind of product, even cars. And women take just as much abuse in commercials and are often seen as shallow, brainless, promiscuous bimbos. Speaking of which, what's with the car commercial in which two young women in identical cars change clothes so they can take off with each other's in-store unknowing boyfriend? Seems the theme of lots of today's commercials is lie to your friends, get what you can, don't share, be arrogant and smug, and remember you're worthless unless you're young and beautiful. Think I'm wrong? Pay attention.