Tacos can be so cruel!

This is one of the latest commercials for Tums in which persons are attacked by their food. They are well directed, well acted, and thoroughly unlikeable. I don't think people with frequent heartburn—lifelong victims like me—really think of their food as attacking them so much as their stomachs being the villains. In addition, Tums do not rush immediate relief as promised but take a while to act. I feel sorry for Tums. They were the leading antacid for decades and practically became as generic a name as Kleenex. It must be hard for them to retain any kind of footing with so many excellent 24-hour antacids on the market like Tagamet and Prilosec. I think they were fine with their slogan "Tums for the tummy." Here's a somewhat related story. During a discussion with a past Creative Director I thought I was being humorous in saying that they had a new antacid for dyslexics called Smut. But he assumed I was serious and I was reluctant to tell him what a gullible nit he was so dropped the subject.